2025 Dating Futures Report

Dating isn’t one-size-fits-all .it’s shaped by culture, values, and what people are chasing in life. In the U.S., people are burnt out from apps but still want connection. In Nigeria, love is taking a back seat to lifestyle and ambition. In France and Brazil, in-person vibes still matter. And in China, dating is caught between tradition and change. Across the board, AI, alt dating apps, and shifting priorities are rewriting what love looks like online and IRL. Brands that understand these nuances will stay relevant as dating culture keeps evolving.

As we look ahead to 2040, dating will likely become more decentralized, digitized, and identity-driven. AI matchmaking, virtual dating environments, and compatibility algorithms could radically shift how people connect, but the desire for real-life intimacy and human connection will persist.

For brands, this is a critical moment: dating is no longer just a private activity it's a public identity, a lifestyle choice, and a reflection of one’s values. Brands that can tap into this landscape with empathy, cultural nuance, and authenticity will resonate deeply with future consumers.

Read more below to find out! You can also access the full report here.